New baby on the retail block, Mr Price Baby makes premiere opening at Eastgate providing families with a world of affordable, trendy, baby-focussed convenience

Johannesburg, 29 August 2022: There is a new baby on the retail block, and this delightful bundle of joy has made its debut appearance in South Africa at Eastgate in Johannesburg. Eastgate shopping centre is proud to welcome the very first Mr Price Baby in the country, with an exquisite 464sqm store situated on the upper level, close to Krispy Kreme, at entrance 5.

The one-stop shop, Mr Price Baby is geared to support parents every step of the way, offering a wide assortment of major baby brands and products including ranges for changing, personal care, bath, travel, drinking, sleep, feeding, play and clothing for babies (0-24 months) as well as for kids (1-7 years). Parents will be able to find everything from prams to car seats to nappies, toys, baby food and essentials in this conveniently merchandised store.

“Since launching baby clothing in November 2020, we saw the need to give parents even more of the unbelievable value we are known for. After two years of thorough market research, talking to parents and soon-to-be moms, we have designed a store experience to make parenting affordable and convenient for all South Africans. As you would expect from Mr Price, the new concept will differentiate from competitors through its famous fashion-value formula. Further differentiators include an in-store shopping experience that is tailored to the baby and toddler shopper as a one-stop destination, and a digital platform with the same features that has made Mr Price the most visited South African fashion retailer.” – Donovan Baney, Managing Director of Mr Price.

“Staying at the forefront of trends, and providing families with the latest retail offerings that will complement their lifestyles is at the heart of our purpose” said Kelly Belman, General Manager for Eastgate Shopping Centre. “We are thrilled to welcome the first Mr Price Baby to Eastgate, and envisage a prosperous future for this new addition to our centre,” she added.
Mr Price Baby at Eastgate is open from, 9am – 7pm Mondays to Thursday, 9am – 9pm on Fridays and 9am – 7pm on Saturdays, Sundays and public holidays.

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